The Black Female: Misunderstood Super Consumer
By Steven Barboza Black females are a commanding force in the U.S. economy. Yet for all their economic prowess, their needs and preferences remain a mystery in boardrooms and brand strategy sessions....
View Article‘Urban’ Label Misses a Large Swath of Black Consumers
(AdAge.com) — Mention the word “urban” and marketers see a young black man with headphones, fresh sneakers and a slick cellphone, bobbing his head to a hip-hop soundtrack down a graffiti’d city street....
View Article7 Companies Effectively Marketing to African American Consumers
By Brittany Hutson It’s peculiar how the buying power of the African American market is reported to reach $1 trillion this year, according to market research publisher Packaged Facts; yet the market...
View ArticleClik here to view.
The Power Of Black Beauty Consumers + Why Black Beauty Brands Are Necessary
Source: shironosov / Getty MADAMENOIRE and HelloBeautiful just teamed up to bring back the popular and influential Melanin Awards, a tradition that highlights and celebrates some of the best Black...
View Article
